splash la gi

A splash page is the first page that comes in to tướng view when you visit any particular site.

Typically, it appears as a pop-up window sharing the latest bit of news and enticing you to tướng kiểm tra it out before exploring the trang web.

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But some take up an entire screen requesting an action to tướng allow you entry to tướng the homepage.

For that reason alone, many consider splash pages a great nuisance to tướng visitors. Yet, I’ll wager, you’ll find them broadcasted on several popular sites.

Why vì thế brands use splash pages, then?

Why not simply keep their audience abreast of announcements through their landing page?

What differentiates the splash page from the trang đích cần seo, for that matter?

Here I will share all about splash pages to tướng help you get the most out of them.

What is a Splash Page, and what is its purpose?

My earlier explanation of splash pages might seem inadequate, but, in all respects, it aptly summarizes the subject.

A splash page essentially calls attention to tướng a piece of information you want to tướng highlight to tướng your visitors.

Perhaps, you have just launched a new product and want to tướng introduce it to tướng your audience? Maybe you hope to tướng build your gmail list and believe a splash page would efficiently generate subscriptions. Some businesses have legal restrictions and need age confirmation from visitors.

Put simply, brands implement splash pages to tướng improve user experience.

Let bu give you an example. Go to tướng your browser right now and open the Disney site. What vì thế you see?

Disney is a global brand with branches all over the world. To make navigation easy, it features a splash page on its international site to tướng redirect visitors toward the relevant native websites.

Here’s another example you’ll frequently come across. It is a subscription splash page M&M has designed to tướng build its gmail list.

The point being, you can create Splash pages for myriad reasons.

Such as;

• Making an announcement.
• Promoting a product
• Seeking Newsletter subscription
• Putting up a disclaimer
• Or redirecting to tướng the subsidiary site

While you can undoubtedly employ a trang đích cần seo or squeeze page to tướng achieve the above goals, a splash page relatively does it better.

How? I will explain in a minute. Let bu first share the difference between a splash page, trang đích cần seo, and squeeze page to tướng avoid any confusion.

Landing Page vs. Squeeze Page vs. Splash Page 

I recall once mistaking Levi’s splash page with the squeeze page and having trouble maneuvering the site.

Little wonder I did, for the difference in the landing, squeeze, and splash pages is sometimes so sánh subtle they all seem alike. But every page serves a specific goal, and you should have a basic understanding of each to tướng gain the maximum benefit from them.

With that assumption, here’s an overview of the trang đích cần seo, squeeze page, and splash page.

Landing Page

Any page you land on is technically a trang đích cần seo. But to tướng be more specific, a trang đích cần seo is an umbrella term used to tướng describe all the pages designed to tướng convert visitors into leads.

While you can veritably consign both squeeze and splash pages to tướng the trang đích cần seo category, a standalone trang đích cần seo still possesses certain elements to tướng distinguish it from its subsidiaries.

For one, it displays only nội dung related to tướng one product or service. If you sell fishing appliances, a trang chính page will exhibit all the fishing accessories, while the trang đích cần seo will drive you to tướng the product details and the cart.

Secondly, it contains an obvious CTA to tướng the buying cart.

Succinctly put, the trang đích cần seo gently pushes you to tướng purchase the item. 

Squeeze Page

A squeeze page is a minimalist trang đích cần seo with the sole purpose of collecting information from visitors—contact information, to tướng be precise.

The squeeze page typically displays a brief message, a sườn, and a clear CTA.

There are no additional instructions or sales promotion nội dung to tướng distract the audience. At most, the squeeze page will offer gated nội dung to tướng persuade leads into handing over their gmail addresses.

Brands use a squeeze page to tướng generate qualified leads to tướng convert them later through emails.

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Splash Page

A splash page has all the characteristics of a squeeze page only, with a few exceptions.

Unlike a squeeze page, the splash page’s object is to tướng engage the audience, not gather information.

Generally, it will either ask for a particular action to tướng gain entry to tướng the site or deliver certain news as a prelude to tướng a big sự kiện.

Granted, many splash pages have an gmail subscription CTA that no sane person would willingly click on their first visit, but one can’t discount the power of subtle marketing.

Splash pages’ job is to tướng generate anticipation to tướng pique people’s interest. If in the process you gain subscribers, all the better!

Examples of the three pages

To dispel any lingering confusion, I thought to tướng give you a few real-time examples to tướng identify the difference between the three.

With that in mind, I visited a marketing tech company site called Wishpond.

Shortly after I typed in the site URL, a splash page popped up, convincing bu to tướng kiểm tra out their services.

If I was interested, I might’ve clicked on the Get Started CTA. But since I wasn’t, I naturally dismissed the offer.

Immediately, the trang chính page emerged, exhibiting Wishpond’s several products. The Learn More CTA for one product led bu to tướng this trang đích cần seo.

The below is the squeeze page I encountered while reading its blog. It’s not the best example, but the pop-up is a classic squeeze page. To view a full-screen squeeze page, I suggest checking out its phác họa page.

Three reasons to tướng add a Splash Page to tướng your site

In truth, a splash is not a dire necessity but rather a case of selected marketing. Your homepage is enough to tướng serve the same purpose.

Take Pampers for example.

The well-known baby brand is doing splendidly without a splash page.

Still, you should add a splash page to tướng your site. Why?

Because competition is becoming extremely tough each day. To make yourself stand out, you must leverage every resource available to tướng gain your target market’s attention. Splash is one of the many levers you can wield to tướng turn your prospects into qualified leads.

If you’re still not sure, let bu give you three reasons you should publish a splash page.

1. A Splash Page Increases Customer Touchpoints

A prospect connects with your brands on several occasions to tướng build enough trust to tướng buy your product and services. These points of tương tác are traditionally called customer touchpoints.

Marketing gurus believe a lead typically views your brand message seven times to tướng decide on buying the items.

That means the more touchpoints you create, the better your chances are of converting leads into paying customers. Adding a splash page will increase your touchpoints.

2. A Splash Page grabs your visitors’ attention

People take hardly 8 seconds to tướng browse your site and move on to tướng another. In these critical moments, a pop-up splash page could immediately catch your lead’s attention.

Almost 76% of stores display pop-ups to tướng generate leads. BitNinja boosted its subscriptions by 65% by merely adding a splash page to tướng its site.

On average, you can increase your conversions by up to tướng 3% by publishing a welcome pop-up splash page.

3. A Splash Page Improves User Experience

Do you recall the Disney example I gave earlier? By presenting the location option, Disney simplified its audience navigation, ultimately achieving user satisfaction.

Splash pages are meant to tướng improve user experience. Companies with a customer-centric marketing approach perform 60% better than thở their competitors.

This is one reason a splash pop-up works tremendously in your favor.

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If you’re looking for the best splash page builder, Unbounce will be your best choice. I would recommend it to tướng those with little to tướng no technical knowledge.

Takeaway 

Now that you’ve gathered a general idea of the splash page, I am leaving you with three proven tips to tướng craft a splash page copy.

• Use creative graphics to tướng grab attention. People are drawn toward visually appealing images.
• Add power words to tướng influence your visitors. Power words trigger your prospect’s emotions.
• Mention clear CTA. Straightforward CTAs leave no doubt of your intention.

Keep them in mind the next time you draft your splash page copy. Good Luck!