Impressum facebook là gì


The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthua kém their identities và liên hệ information in an impressum.quý khách đã xem: What is impressum là gì, how vị i add an impressum to lớn my facebook page

Read on to find out what an impressum is, whether or not you need one, & how lớn create an impressum for Facebook.

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Table of Contents

What Is an Impressum?

An impressum is a statement of ownership & authorship of content, which is legally required lớn be put on published online & print media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “lớn impress or lớn engrave.” The closest English equivalents lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to the German Teletruyền thông Act, you need an impressum if you operate a commercial trang web (including business social truyền thông pages) in Germany, Austria, or Switzerl&, regardless of whether you have a .de domain name or not.

An impressum is similar khổng lồ a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According lớn the Teletruyền thông Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, tin nhắn address)Business registration information (including register name & registration number)VAT ID number or trade registry number if applicable

Impressum & Facebook

Many businesses have sầu their own websites as well as social media pages. Facebook added a feature that allows users lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s contact information và legal identification numbers. Facebook allows users to lớn input up khổng lồ 2,000 characters for their impressum, after which the text is shortened, and a links lớn the complete impressum is added.

Facebook’s Pages, Groups, và Event Policies require page administrators khổng lồ obey all applicable laws và regulations. This means if you’re subject khổng lồ the Teletruyền thông media Act, Facebook requires you lớn include an impressum on your page.

Impressum Facebook Examples

There are different ways to lớn write & present an impressum for your Facebook page. The following Facebook impressum examples vary in wording and formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, contact information, business register name và number, and VAT ID. They provide additional contact information & resources for users who want khổng lồ find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.


Birkenstock’s Facebook About Page features their business mô tả tìm kiếm & impressum. Although they have a relatively short impressum, they provide the required business và liên hệ information.


You can vary the length of your impressum và the order of information as long as the required information is presented.



Impressum are also referred khổng lồ as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to your website’s full imprint or impressum page for your users’ convenience.

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How to lớn Add an Impressum on Your Facebook Page

Here’s how lớn add an impressum khổng lồ your Facebook page:

Clichồng Pages in the left thực đơn of your News Feed.Go khổng lồ your Page and click Edit Page Info.Scroll down lớn the More section và enter your business information in the Impressum field.Cliông xã Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Check out the impressum samples below to lớn get ideas of how lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business & tương tác information for their Switzerland office. They also provide contact information for their US office for US users.


It’s a good practice for multinational companies with English websites to post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, & provides company details including the CEO’s name, business address, tương tác information, và business registration information.


Follow this example by identifying who manages or owns your trang web. If your website is maintained by a third-buổi tiệc ngọt organization, include their tương tác information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum và disclaimer page features liability and privacy disclaimers in addition to their impressum. They also provide information about the third-tiệc ngọt organization that developed their website.

Like in the example, you can choose lớn include your impressum in your disclaimer, or simply provide a liên kết lớn the impressum page if it’s too long.

Next Steps

Now that we’ve walked through what an impressum is and how lớn create one, let’s revisit what you need khổng lồ know about impressum:

An impressum is a statement of ownership & authorship.An impressum helps combat spam and disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria & Switzerlvà.A standard impressum text includes names of the business/trang web owner, business contact information, and any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or Review the Teletruyền thông media Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

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Finally, display your impressum in conspicuous places on your website or Facebook page lớn comply with German laws.